QAS stations regional director for Asia pacific in Singapore

04/03/2004

SINGAPORE, 17 February 2004 - QAS, the world-leading provider of address management solutions recently posted its Regional Director for Asia Pacific, Brendan O'Reilly to Singapore from its Perth office, in its effort to aggressively penetrate the Asian markets. Since its entry into the Singapore market last August, the growing market share achieved prompted the company to reaffirm its commitment in its business expansion plans by placing permanent staff in the Singapore office, which is also the regional headquarters for QAS Asia.

Brendan O'Reilly said, "I am excited about this opportunity to develop the market here in this region. Asia is made up of many cultures and diversities and this poses a very interesting challenge for QAS, which has been predominately operating in the western cultures since its establishment 13 years ago. I am confident however, that the Asian businesses will be receptive to the address management concept because it delivers quality service and measurable returns.

QAS' flagship product, QuickAddress, has a unique addressing technology which is first-of-its-kind to be available here in Asia. QuickAddress is a rapid address entry tool with interactive address verification functionality. Working with only national postal address data sets to ensure the highest address data integrity, this product can be used to achieve tangible business benefits in various departments within an organisation.

• Finance department - ensure that confidential billing and account information to business partners and customers will not be sent to the wrong address.
• Administration department - eliminates the need to investigate, handle and re-issue returned to sender mail. Also ensures that database is clean without errors such as duplicated, mis-spelled and non-existent addresses.
• Call centre - keystroke savings of up to 80 percent means staff will complete calls faster, with more accurate data, as well as frees up time to up- and cross-sell products.
• Operations Department - data is correctly entered in a standardised format while decreasing average speed of answer.
• Marketing department - maximises marketing efforts, decreases postal and administrative costs, missed opportunity costs when marketing materials are able to reach customers.

In addition, QuickAddress provides visible and measurable return on investment (ROI), with most of QAS' clients achieving positive ROIs within a year or less.

Having acquired four new customers in Singapore recently, Glenn Parker, Managing Director, QAS Asia Pacific, is pleased with the result. "The market in Singapore offers tremendous prospects. Singapore's culturally inherent understanding of efficiency and productivity in the workplace is in psych with our QuickAddress range of products' philosophy which promotes data integrity, efficiency and cost savings. This is the primary reason why we have been able to acquire new clients within such a short time. Typically, the assessment period on IT investments relating to CRM will take more than six months."

QAS ties up with national postal authorities for their postal address files in Singapore, Australia, USA, Canada, UK, Belgium, Denmark, Finland, France, Germany, Luxembourg, Netherlands, Norway, Spain and Sweden. Organisations seeking to reach their customers in these countries will also be able to access the address data sets, which are available in the QAS database from here in Singapore.